The global chilled and deli foods market is expected to grow due to factors such as increase in the demand for convenient food products. Moreover, changing lifestyle of the people in developing countries of Asia Pacific is expected to boost the demand for chilled and deli foods in the region. Furthermore, the demand for chilled and deli food in the region is expected to remain high throughout the forecast period as a result of the expansion of supermarkets and hypermarkets. The chilled and deli foods are a part of the culinary culture of the European people due to which its demand in the region is expected to remain high.
The global chilled and deli foods market on the basis of product type has been categorized into five segments namely meats, pies and savory appetizers, prepacked sandwiches, prepared salads and others. The market for prepacked sandwiches was the largest among all the categories as a result of it being considered to be a healthy and complete food option.
Recent trends have shown that food and beverage companies are constantly entering in the chilled and deli foods segment as a result of the presence of huge opportunity in the market. Moreover, the existing companies are engaging in research and development to develop new flavors and add new varieties. Furthermore, the companies in the chilled and deli foods category are expanding their business by entering new countries such as China and India.
In terms of revenue, Asia Pacific was the largest in 2014 and the region is expected to continue its dominance throughout the forecast period. The demand for chilled and deli foods is expected to remain high in the region due to the improving economic conditions coupled with changing lifestyles. Moreover, the Asia Pacific has a very large youth population which is further driving the chilled and deli foods market.
The Pies and Savory Appetizers was the second largest segment in the chilled and deli foods market in terms of revenue. The demand for pies and savory appetizers was mainly fuelled due to its popularity among the youth population.