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Heightened Awareness regarding Health to Steer BRIC Organic Baby Food Market

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With rising incidence of various health conditions worldwide, individuals are taking charge of their health and making the right food and lifestyle choices
that are related to many such conditions.

For many, food is the spirit of life as much as it is a necessity, and is hence looked at with discerning interest. To keep up with changing consumer
demand, which also takes into account health considerations, farming techniques and practices have also evolved substantially in the last few decades.

Browse the full BRIC Organic Baby Food Market Report:

Organic farming and organic foods is one such category that modern consumers have developed a liking for. Though organic farming is associated with simpler
pre-industrial agriculture, it was only in 2002 that the USDA national standards for such practices were established.

The term ‘organic’ connotes the manner food is produced and sourced. To be precise, organic foods are those produced without conventional pesticides,
antibiotics, chemical fertilizers, or growth hormones. Such foods have fewer pesticide residues than conventionally farmed foods and are hence favored by
consumers, predominantly young families for health and environmental reasons.

In the top emerging economies in the world, known as the BRIC nations, the organic baby food market holds much promise. As per a market study conducted by
Future Market Insights (FMI), the organic baby food market in BRIC nations will expand at a 19.5% CAGR between 2015 and 2020 to stand at US$3,528.7 million
by 2020.

The study looks into the factors that will shape the trajectory of the BRIC organic food market in the coming years:

· Rapid urbanization with both parents working and rising disposable incomes to help growth of the market in BRIC nations.

· Informed consumers having an understanding of long-term health implications of intensively farmed foods will bring about a shift towards organic foods in
these countries.

· State-led health awareness programs oriented towards natural nourishment will fuel the market.

· Government subsidies and benefits for organic farming and aggressive branding by key market players will contribute substantially to the market in BRIC

· Rapid economic growth, high birth rate, and rising disposable incomes will draw a generous contribution from China to the BRIC organic baby food market.

· Food scandals, such as the melamine scare in China, will further increase consumer interest in foods that are safe from pesticides and other synthetic

Browse the full Press Release of BRIC Organic Baby Food Market:

· Presence of essential nutrients in organic milk formula is set to draw the highest demand in the organic baby food market.

The growth trajectory of BRIC organic baby food market will be shaped by these factors, and is thus on the rise.

Organic baby food is carving a niche in the food sector for a multitude of reasons. First and foremost, organic foods limit the babies’ exposure to
pesticide residue. Babies are more susceptible to harm caused by such substances than adults, since their immune systems aren’t fully developed yet. For
some it is environmental reasons, and for some, such foods are tastier than conventionally produced foods. Such reasons are collectively driving the
organic baby food market globally.