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Asia Pacific Feminine Hygiene Products Market Gains Impetus from Rising Demand from Developing Nations

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For a woman of any age, maintaining feminine hygiene is very important for overall health. A little awareness about the same can help prevent odors, discomfort, and itching. Practicing a proper feminine hygiene regime also helps in keeping bacterial infections at bay. In certain cases, bacterial infections may lead to cancer, sterility, and other health problems. As women around the world become more aware about the significance of maintaining feminine hygiene, the feminine hygiene products market will witness increased demand stemming from different segments of the society. Asia Pacific has emerged as one of the most lucrative regional markets for feminine hygiene products.

Browse the full Asia Pacific Feminine Hygiene Products Market

Asia Pacific Emerges as Lucrative Market for Feminine Hygiene Products

The demand for feminine hygiene products in Asia Pacific is dominated by the emerging economies of the region. The growing demand from Japan and China, for instance, is likely to significantly bolster the market for feminine hygiene products in Asia Pacific. Despite being a comparatively smaller market than developed countries, India is likely to exhibit tremendous growth in terms of demand for feminine hygiene products in forthcoming years. Other lucrative markets in Asia Pacific include Australia, South Korea, Thailand, Hong Kong, and the Philippines.

A paradigm shift in consumer preference has been noticed across these countries in recent years. Driven by rapid urbanization, people in these countries are increasingly demanding modern and better sanitation facilities. For instance, the demand for ultra-size sanitary pads with high capacity to absorb and special leakage protection attributes is rising tremendously. Such factors are aiding the growth of the feminine hygiene products market in Asia Pacific.

According to a survey conducted by Transparency Market Research, the Asia Pacific feminine hygiene products market, which stood at US$12.7 bn in 2014, will reach US$20.4 bn by 2020. If the figures hold true, the market will exhibit a positive CAGR of 8.20% between 2014 and 2020. The growing demand for sanitary products in countries such as India, China, Japan, Hong Kong, and Australia is boosting the Asia Pacific feminine hygiene products market.

Rising Demand from Emerging Economies Boosts Feminine Hygiene Products Market

Encouraged by the prevalent market dynamics, manufacturers are investing more on advertising campaigns for feminine hygiene products to attract an increasing number of female consumers. Moreover, the prominent companies operating in this market have also launched innovative products of high quality tailored to suit the changing consumer preference. Such factors have given a significant boost to the Asia Pacific feminine hygiene products market.

Browse the full Press Release of Asia Pacific Feminine Hygiene Products Market

The rising demand from China and Japan, coupled with the growing awareness about the importance of maintaining personal hygiene, is driving the market for feminine hygiene in Asia Pacific. Feminine hygiene products are available in the region across almost all distribution channels, including variety stores, dollar stores, general merchandise retailers, hypermarkets, and supermarkets. These products are also available in beauty stores, departmental stores, convenience stores, and pharmacies. The rising availability of modern feminine hygiene products, allied to the rising awareness about their benefits and increasing financial ability of consumers to purchase the same, has boosted the feminine hygiene products market.