The market size in terms of revenue of the global air care market is forecast during 2014 to 2021 at each sub-segment level. Air care market is segmented by product type into: electric air fresheners, candle air fresheners, liquid air fresheners, gel air fresheners, spray/aerosol air fresheners and others. Amongst various product types, spray/aerosol air fresheners held the largest market share followed by electric air fresheners in 2014. Based on distribution channel types, air care market is segmented into retail and business to business. High level of pollution and increasing in population are the major drivers for spray/aerosol air fresheners in Europe and Asia Pacific.
Expansion of new variety of air care products is the major factor driving the expansion of air care market globally. In addition, odor eliminators and introduction of new fragrances in air care market are others factors stimulating the demand for air care products. Moreover, natural air care products are more popular among consumers in comparison to artificial air care products. Consumers prefer air care products that provide clean and fresh fragrance rather than artificial fragrance.
One of the major factors restraining growth of the air care market is the lack of awareness among consumers in different countries about the different types of products available in the market. Air care has benefited a large amount of people on large scale whereas the large numbers of peoples are less educated about the benefits from air care products. In addition, the major restraint for the air care market is lack of new products in air care in Asia Pacific and Latin America.
Environmental awareness and the use of natural fragrance serve as an opportunity for the air care market. In addition, natural air fresheners are providing clean and hygiene environment. Moreover, natural air care products such as candle air fresheners among others are more eco-friendly than sprays/aerosols and electric devices. The market offers immense scope to develop an array of new air care products especially if these fragrances come from natural ingredients rather than being chemically derived. Moreover, the consumer preferences towards natural fragrances influencing them to have fresh and clean smells rather than covering artificial fragrances.
Based on distribution channel types, air care market is segmented into retail and business to business. Amongst various distribution channels, retail segment held the largest market share followed by business to business segment in 2014 and would be the same during the forecast period of 2015 – 2021. Due to the increasing demand for air care products, the retail segment is expected to witness huge growth during the forecast period from 2015 to 2021. Europe held the largest revenue for the retail segment in 2014. However, Asia Pacific will be the highest market share for the retail segment in 2021. The factor driving the growth of the market is the increasing demand for air care products in emerging countries. In addition, increasing standard of living is the other factor contributing towards the market growth.
Based on geography, the global air care market is segmented into North America, Europe, Asia-Pacific, and Rest of the World (RoW). In 2014, Europe holds the largest market share in the air care market followed by North America, Asia Pacific and Rest of the World (RoW). However, in 2021 Asia Pacific will be the largest market for air care market followed by Europe. The demand for air care in Europe is due to high level of dust and pollution.
The key participants in the air care market are Henkel Group, Procter & Gamble Co., Church & Dwight Co. Inc., Reckitt Benckiser Inc., WD-40 Co., SC Johnson & Son Inc., Car Freshener Corporation, Chesapeake Bay Candle, Candle-lite, Inc. and American Covers, Inc.
The report also provides an understanding of value (USD million) of air care market. The study also provides forecast from 2015-2021 and highlights current and future market trends. The market attractiveness analysis is also covered in the report along with qualitative data relating to the drivers, restraints and opportunities governing the global air care market.
The report segments the Air Care market as:
Global Air Care Market: By Product Type
Global Air Care Market: By Distribution Channel
Global Air Care Market: By Geography
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